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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999.
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As of 2013 in the United States, some energy drinks, including Monster Energy and Rockstar Energy, were reported to be rebranding their products as drinks rather than as dietary supplements. As drinks they would be relieved of FDA reporting requirements with respect to deaths and injuries and can be purchased with food stamps , but must list ...
At one moment or another, we have probably all said it: "I would never eat that!" Just as people around the world have different customs and beliefs, we also all have different food preferences ...
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar. ... 800-290-4726 more ways to reach ...
The American Beverage Association's lobbying efforts have recently skyrocketed, largely to finance the industry's opposition to legislators’ considering increased taxes on soft drinks given their impact on Americans' health. The Association has annually spent from $391,000 to more than $690,000 annually on lobbying from 2003 to 2008.