Search results
Results from the WOW.Com Content Network
The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions ...
By 1997, the Journal of Direct Marketing had re-branded to become the Journal of Interactive Marketing, which continues today. [ citation needed ] In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer ...
The International Journal of Learning and Media (IJLM) is an electronic peer-reviewed academic journal devoted to examining the relationship between learning and media. The journal is published four times a year by the MIT Press and is online-only.
This in turn means that many of the traditional elements of advertising impact and effectiveness remain relevant, even within the scope of interactive media. However, according to the Journal of Interactive Advertising 2001, interactive advertising also has some properties that expand the range of potential objectives and that improve ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The media which allows several geographically remote users to interact synchronously with the media application/system is known as Distributed Interactive Media. Some common examples of this type of Media include Online Gaming, Distributed Virtual Environment, Whiteboards which are used for interactive conferences and many more.
Pages in category "Springer Science+Business Media academic journals" The following 200 pages are in this category, out of approximately 670 total. This list may not reflect recent changes .
The Journal of Media Business Studies is a quarterly peer-reviewed academic journal that covers business aspects of media enterprises. Aspects including media economics, strategic management, marketing, entrepreneurship, and finance. The journal was established in 2004 by founding editor-in-chief Robert G. Picard, and is published by Taylor ...