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Nominal scales were often called qualitative scales, and measurements made on qualitative scales were called qualitative data. However, the rise of qualitative research has made this usage confusing. If numbers are assigned as labels in nominal measurement, they have no specific numerical value or meaning.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .
Level of analysis is used in the social sciences to point to the location, size, or scale of a research target. It is distinct from unit of observation in that the former refers to a more or less integrated set of relationships while the latter refers to the distinct unit from which data have been or will be gathered.
An important part of data analysis and presentation is the visualization (or plotting) of data. The subject of plotting Likert (and other) rating data is discussed at length in two papers by Robbins and Heiberger. [18] In the first they recommend the use of what they call diverging stacked bar charts and compare them to other plotting styles.
An example is a preference ranking. Some data are measured at the interval level. Numbers indicate the magnitude of difference between items, but there is no absolute zero point. Examples are attitude scales and opinion scales. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point.
A variable used to associate each data point in a set of observations, or in a particular instance, to a certain qualitative category is a categorical variable. Categorical variables have two types of scales, ordinal and nominal. [1] The first type of categorical scale is dependent on natural ordering, levels that are defined by a sense of quality.
For quantitative analysis, data is coded usually into measured and recorded as nominal or ordinal variables.. Questionnaire data can be pre-coded (process of assigning codes to expected answers on designed questionnaire), field-coded (process of assigning codes as soon as data is available, usually during fieldwork), post-coded (coding of open questions on completed questionnaires) or office ...
Typologies are used in both qualitative and quantitative research. An example of a typology would be classification such as by age and health: young-healthy, young-sick, old-healthy, old-sick. Typological theorizing is the development of theories about configurations of variables that constitute theoretical types. [ 2 ]