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In most cases, a company described as "bigger" has a larger sphere of influence. For example, the software company Microsoft has a large sphere of influence in the market of operating systems; any entity wishing to sell a software product may weigh up compatibility with Microsoft's products as part of a marketing plan.
Hallin's spheres: sphere of consensus, sphere of controversy and sphere of deviance. Hallin's spheres is a theory of news reporting and its rhetorical framing posited by journalism historian Daniel C. Hallin in his 1986 book The Uncensored War to explain the news coverage of the Vietnam War. [1]
The infosphere is the whole system of services and documents, encoded in any semiotic and physical media, whose contents include any sort of data, information and knowledge...with no limitations either in size, typology, or logical structure. Hence it ranges from alphanumeric texts (i.e., texts, including letters, numbers, and diacritic symbols ...
The mass media regularly present politically crucial information on huge audiences and also represent the reaction of the audience rapidly through the mass media. The government or the political decision-makers have the chance to have a better understanding of the real reaction from the public to those decisions they have made.
The declassification of official documents concerning Latin America by the Clinton administration allowed for more public information on the matter. In result, the public has been increasingly exposed to a much larger array of perspective and information on America’s backyard and the United States’ role in Latin America.
The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]
As rights-backed securitization deals grow more prevalent in the music industry, Influence Media Partners has obtained $360 million in debt financing through private securitization, collateralized ...
The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...