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America's backyard is a concept often used in political science and international relations contexts to refer to the sphere of influence of the United States and its traditional areas of dominance, especially Latin America. It is somewhat analogous to the Russian concept of near abroad (Russian: ближнее зарубежье, blizhneye ...
In most cases, a company described as "bigger" has a larger sphere of influence. For example, the software company Microsoft has a large sphere of influence in the market of operating systems; any entity wishing to sell a software product may weigh up compatibility with Microsoft's products as part of a marketing plan.
The emerging Third Wave infosphere makes that of the Second Wave era - dominated by its mass media, the post office, and the telephone - seem hopelessly primitive by contrast. Toffler's definition proved to be prophetic, as the use of infosphere in the 1990s expanded beyond media to speculate about the common evolution of the Internet , society ...
The public sphere, simultaneously restructured and dominated by the mass media, developed into an arena infiltrated by power in which, by means of topic selection and topical contributions, a battle is fought not only over influence but over the control of communication flows that affect behavior while their strategic intentions are kept hidden ...
Government Policy: Policy regulates media ownership, affecting how media industries operate and the role they play in society. [2] Policy that determines media ownership also determines how policy is talked about. In relation to support mechanisms, media outlets like Substack influence their own story bias based on their paid readership.
During this time mass media outlets such as newspapers, radios, and networks were losing public in alarming numbers. The focus in the newsroom for mass media outlets shifted from policy to character, when addressing American political news. This change only aggravated the opinion of the American public, on the way mass media handled political news.
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There are several types of mass media in the United States: television, radio, cinema, newspapers, magazines, and web sites. The U.S. also has a strong music industry. New York City, Manhattan in particular, and to a lesser extent Los Angeles, are considered the epicenters of U.S. media.