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  2. 25 Great Resume Templates For All Jobs - AOL

    www.aol.com/news/2014-08-27-great-resume...

    These 25 templates include appropriate examples for positions in finance, admin, graphic design, academia, and more. Some of the designs we selected are traditional and some are more creative, but ...

  3. 10 Ingredients of a Strong MBA Resume - AOL

    www.aol.com/news/10-ingredients-strong-mba...

    A powerful resume grabs admissions officers' attention, which may bring applicants closer to an acceptance letter. Painting an attractive self-portrait is hard, but that's the key to crafting an ...

  4. Brand strength analysis - Wikipedia

    en.wikipedia.org/wiki/Brand_strength_analysis

    Crowley and Zajas have analyzed how to determine the benefits of strong brand names in the software sector. Quantitative marketing research by sampling large customer bases using adaptive conjoint techniques and qualitative marketing research by focus groups and observing customers in stores are examples of techniques they recommend.

  5. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

  6. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...

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