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The ASICS Gel-Kayano is a cult favorite running shoe for anyone dealing with overpronation. "If you're like me and have that inward foot roll when you run, ... GEL-Kayano 31. zappos.com. $164.95.
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Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
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Zappos sponsors the "Zappos Rock 'n' Roll Las Vegas Marathon and ½ Marathon", which draw 28,000 runners each year. They also sponsor the Zappos WCC basketball championships. During the tournament, Zappos hosts "Kidz Day", which outfits local Las Vegas kids with a new pair of shoes and an event T-shirt.
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