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  2. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.

  3. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...

  4. Product line extension - Wikipedia

    en.wikipedia.org/wiki/Product_line_extension

    The brand can also benefit from an increase in exposure through this competitive process. [2] Brand image is a big contributing factor when it comes to product line extension. Within downward extension it can make the brand seem less luxurious, cheap, basic, and inconsistent.

  5. Sustainability brand - Wikipedia

    en.wikipedia.org/wiki/Sustainability_brand

    Sustainability brand extension occurs when a company introduces products of a different product category but under the same sustainability brand name. Multi-sustainability brands occur when a company manages two or more different sustainability brands but in the same product category.

  6. Masstige - Wikipedia

    en.wikipedia.org/wiki/Masstige

    Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". [ 1 ]

  7. Alphanumeric brand name - Wikipedia

    en.wikipedia.org/wiki/Alphanumeric_brand_name

    An alphanumeric brand name is a brand name composed only of letters and numbers (alphanumericals).Examples include 7 Up, Saks Fifth Avenue, Audi A4, Canon A75. [1] [2] They may serve as abbreviations (e.g. 3M, formerly known as the Minnesota Mining and Manufacturing Company), indicate model extensions (iPhone 3G, iPhone 4, etc.), symbolize physical product attributes (the V-shaped V8 engine ...

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  9. File:Brand Project Timeline Overview (October 2020 update).pdf

    en.wikipedia.org/wiki/File:Brand_Project...

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