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Kaleidoscope is a catalogue and online based retailer specialising in women’s fashion and accessories, but also stocking homewear and electricals. Kaleidoscope is owned by Freemans Grattan Holdings (previously named Otto UK), which is in turn owned by Otto GmbH – one of the largest retailers in the world [1] with over 50,000 employees at 123 companies across more than 20 countries.
The company was purchased by Next plc for 300 million pounds in 1986, a deal which saw Next outbid future Grattan owners Otto Versand. By the 1990s Grattan was the UK's fourth largest catalogue company with 13% of the mail order market. [5] In 1991 Grattan was purchased by Otto Versand for 165 million pounds. [2]
Unlike goods from the Littlewoods Catalogue, which were purchased via postal order, Index goods could be purchased at Index branches and some branches of the Littlewoods department stores. Unlike Littlewoods, Kays and Grattan, who focused mainly on Clothing, Argos (and formerly Index) focus primarily on furniture, electronics and white goods.
A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred to as cataloguers within the industry. Cataloguers buy or manufacture goods then market those goods to prospects (prospective customers).
By 2008 the brand logo had changed from Freemans to Freemans.com to reflect the doubling in online sales over the previous two years. [7] A year later Freemans was presented an award by More magazine for "Most Aspirational Mail Order Catalogue" and by Prima magazine for "Best Mail Order Brand", a title it retained the following year.
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Grattan Institute, an Australian public-policy think tank; Grattan massacre, 1854 incident between the U.S. army and the Brulé Lakota (Sioux) Grattan plc, a British catalogue clothing retailer; Grattan Stadium, sponsored name of Odsal Stadium, home of Bradford Bulls Rugby League Football Club, in Bradford, England