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Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.
Consequently people began to fear that persuasive speech would overpower truth. However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it.
Eloquence (from French eloquence from Latin eloquentia) is fluent, elegant, persuasive, and forceful speech, persuading an audience. Eloquence is both a natural talent and improved by knowledge of language, study of a specific subject to be addressed, philosophy, rationale and ability to form a persuasive set of tenets within a presentation.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2] This can greatly affect the speaker’s emotions, severely impacting his delivery. [ 3 ]
In terms of nonverbal influence and persuasion, intimacy refers to the receiver's intrinsic motivation to create a strong bond through a close interpersonal relationship. Intimacy can also be viewed from the source's perspective. The source can view persuasive message delivery as those which the receiver can connect to on a personal level.