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ActivityPub is a protocol and open standard for decentralized social networking.It provides a client-to-server (shortened to C2S) API for creating and modifying content, as well as a federated server-to-server (S2S) protocol for delivering notifications and content to other servers. [2]
A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages (e.g. tweets ) it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm .
Many social networking sites also offer toolbars (mostly for Mozilla/Firefox and Internet Explorer) which aid in use of the social sites. These toolbars also offer easier submission of articles to and voting on stories. However they seem to be more about convenience than automation, so they are separated as well.
Instances hosted by different social networking services may communicate with one another as well. A user on the microblogging platform Misskey, for example, may view and interact with posts made by users on Mastodon. Some fediverse networks even allow users to interact with different social networking formats from the same platform.
Administrators can also customize their server via the plugin system, which allows developers to create new features or modify existing plugins to suit the needs of the instance via PHP. A notable plugin built for GNU social was Quitter, a revamp of the user interface that resembles an earlier version of Twitter's user interface.
Social network aggregation is the process of collecting content from multiple social network services into a unified presentation. Examples of social network aggregators include Hootsuite or FriendFeed, which may pull together information into a single location [1] or help a user consolidate multiple social networking profiles into a single profile.
Artificial Social Networking Intelligence (ASNI) refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize user's interactions and experiences within social networks.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]