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The ad received positive reviews from advertising publications. It listed by Adweek as the "Ad of the Day" and as one of the "Best Spots of February 2006". [9] [10] SHOOT named the ad their "Top Spot of the Week". [1] ESPN's Darren Rovell wrote that "it deserves to be considered at the top of the list" of Jordan's more than 400 commercials. [5]
A post shared by Nike (@nike) The student’s dynasty claims hold up, too. The women’s team has now won seven straight gold medals and has won 55 straight Olympic games .
Pretty (or I Feel Pretty) is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand.
Three years later, Nike advertised in a different way this time creating ads that target women’s emotions and giving them a feeling of sense of community. According to Shelly Lucas, Nike created a team of "...about 40 female employees from various Nike and Wieden & Kennedy (Nike's advertising agency) departments and let the team work together ...
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring sports bras and leggings.
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