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As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now", to the thematic, such as "sports cars". Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization.
The first research paper about blogging was Torill Mortensen and Jill Walker Rettberg's paper "Blogging Thoughts", [21] which analysed how blogs were being used to foster research communities and the exchange of ideas and scholarship, and how this new means of networking overturns traditional power structures.
Blogs: For engagement marketing purposes, companies can share content on their own blogs and participate as a commenter or content provider on relevant external blogs. Hosting a campaign that gives prizes to external blogs readers for their participation in a contest is an example of an engagement marketing campaign aimed at external blogs.
Legal blog A blog about the law. Lifelog A blog that captures a person's entire life. List blog A blog consisting solely of list-style posts. Listicle A short-form of writing that uses a list as its thematic structure but is fleshed out with sufficient copy to be published as an article. Litblog A blog that focuses primarily on the topic of ...
Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.
Corporate blog is a blog that is published and used by an organization, corporation, etc. to reach its organizational goals.The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.
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Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.