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He made 40,000 copies of the issue and mailed them to farm families at a cost of $20,000. 16,000 of the readers sent back payments for a year's subscription. Eventually, after sending more promotional copies to additional farm families, Reiman had an initial subscription base of over 80,000. [5]
[1] [2] [3] The company was founded by DeWitt Wallace and his wife Lila Bell Wallace, in New York City in 1922 with the publication of the magazine Reader's Digest. [ 4 ] [ 5 ] [ 6 ] The company's brands include Reader's Digest , Taste of Home , The Family Handyman , FailArmy , Birds & Blooms , Reminisce , Country , EnrichU, and others.
In 1947, Anderson purchased The Arkansas Farmer, the first of sixteen regional farm magazines he acquired and operated as part of Nashville-based Southern Unit Publications, Inc. Additionally, he became publisher and editor of The Farm and Ranch Magazine, a nationally circulated monthly publication based in Dallas, Texas.
According to the magazine's website in 2022, the magazine currently publishes 13 issues a year and has 335,000 subscribers. Clinton Griffiths has served as editor since 2019. [8] The publication's parent company Farm Journal Media also produces the AgDay and U.S. Farm Report television programs and publications including The Packer and Drovers ...
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