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Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
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Bing, a web search engine (previously MSN Search) Bing Ads, a business advertising service (previously MSN adCenter) Bing Maps, a maps website (previously MSN Expedia Maps and MSN Virtual Earth) Bing Shopping, a shopping website for online products (previously MSN Shopping) Messenger, an instant messaging service (previously MSN Messenger Service)
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