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Brazilian hair straightening treatments are meant to mostly or partially eliminate hair frizz and straighten curls and waves. They can be performed on all types of hair, whether natural or chemically treated (bleached, highlighted, colored, permed, relaxed or previously straightened). The effect usually lasts about three months.
Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. [1] It became very popular during the 1950s among black males and females of all races.
Leila Velez is a Brazilian entrepreneur and the founder of Beleza Natural, a chain of beauty salons. From simple beginnings in Rio de Janeiro, she opened her first salon in 1993, afterwards expanding her enterprise, so that by 2017 the company operated in five states of Brazil, with 45 salons, and employed over 4000 people.
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Hair weaves emerged in the 1950s, though at that time celebrities were the only ones using them. When the "long, disco-haired" era came about in the 1970s, hair weaves became widespread. Since that time, hair weaves have only become more popular. [1] Most human hair weaves come from Asian countries like Vietnam, India, and China.
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