Search results
Results from the WOW.Com Content Network
Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [14] [15] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
[2] Among the subjects of the Project's first studies were soap operas, known as radio dramas at the time. Herta Herzog authored an article on this research, titled "What Do We Really Know About Daytime Serial Listeners?" It is considered a pioneering work of the uses-and-gratifications approach and the use of psychology research methods in ...
Retrieved from "https://en.wikipedia.org/w/index.php?title=Uses_and_gratifications&oldid=304732696"
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
Ruggiero et al. 2015 [17] — — 2 empires: 2 empires: 2 empires: 2 empires: 3 domains: 3 superkingdoms 2 empires: 2 superkingdoms: 2 kingdoms 3 kingdoms — 4 kingdoms:
Application is defined as the concrete ways in which adolescents use media in their everyday lives (Steele & Brown, 1995). The Media Practice Model looks at two different types of application: appropriation and incorporation. Appropriation is an active, intentional, easily visible and goal oriented use of the media by adolescents. Steele and ...