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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [14] [15] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
2.Table of Contents 3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References
Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Other theories and models are compatible with active audience theory, including the Encoding/Decoding model and the Uses and gratifications theory.There has been much debate and research on how audiences interpret the Mass media and the effects mass media has on its audiences and the messages they receive.
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