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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
United Colors of Cosplay Crossing Borders (February 23, 2014) UST Christmas Gala Concert (December 2009-December 25, 2013) A Vision Worth Dying For: PTV Documentary Special on Ninoy Aquino (August 20, 2013) Voice of Asia Speech Competition (April 2013) The Year-End Report: A PTV News Special (December 2012)
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
They have a $2.8 billion home goods brand empire but, as TV hosts, they also have the added benefit of not simply relying on selling products to pay the bills. “We’ve made money in every kind ...
The same year, Youssou N'Dour's microfinance organization named Birima ("Birima" is also a song's title) was launched with the collaboration of United Colors of Benetton. In 2009, he released his song "Wake Up (It's Africa Calling)" under a Creative Commons license to help IntraHealth International in their IntraHealth Open campaign to bring ...
Bitcoin could soar to $500,000 if Trump creates a national reserve, Bitwise CIO Matt Hougan said.. The US creating a national stockpile will influence other countries to follow suit, he predicted ...
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