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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
Experts are divided about whether such a boycott has legs. Fox News and the New York Post recently observed that Anheuser-Busch’s stock price has dropped, losing more than $6 billion in market ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
A vendor sells Bud Light and other cold beverages during the Washington Nationals and Cincinnati Reds game at Nationals Park on July 06, 2023, in Washington, DC. (Rob Carr/Getty Images) (Rob Carr ...
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...
The beer boycott tanked Bud Light's sales and stock price. But 'anti-woke' activists don't need that kind of payoff to keep stoking LGBTQ+ outrage.