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There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
There are several ISO standards for size designation of clothes, but most of them are being revised and replaced by one of the parts of ISO 8559 which closely resembles European Standard EN 13402: ISO 3635 :1981, Size designation of clothes: Definitions and body measurement procedure (withdrawn, replaced by ISO 8559-1)
In 1962, Levi Strauss introduced their own pre-shrunk jeans (Lee and Wrangler jeans had already long been pre-shrunk); these did not shrink further after purchase, allowing the consumer to purchase a correctly fitting size. Pre-shrink is most common in jeans nowadays. [31] These jeans were known as the 505 regular fit jeans.
Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
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It originally sold everything that Levi Strauss & Co made in every style, size, and color, and organized the stock by size. The Gap was the first of many shops that carried only Levi's . In 1973, Gap started making their own jeans as a way to differentiate themselves from department stores. [ 60 ]
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