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  2. The Edge of Night - Wikipedia

    en.wikipedia.org/wiki/The_Edge_of_Night

    The Edge of Night is an American mystery crime drama television series and soap opera, created by Irving Vendig and produced by Procter & Gamble Productions.. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that network for most of its run until November 28, 1975.

  3. Category:American television soap operas - Wikipedia

    en.wikipedia.org/wiki/Category:American...

    Saints & Sinners (2016 TV series) Santa Barbara (TV series) Savannah (TV series) Search for Tomorrow; The Secret Storm; Secrets of Midland Heights; Sex, Love & Secrets; Sisters (American TV series) Soap (TV series) Somerset (TV series) Spyder Games; Strip Mall; Summer Desire; Sunset Beach (TV series) Swans Crossing

  4. Soap opera - Wikipedia

    en.wikipedia.org/wiki/Soap_opera

    As of September 2022, only four daytime soap operas – General Hospital, Days of Our Lives, The Young and the Restless and The Bold and the Beautiful – are still in production with three airing on two broadcast networks and one on streaming, down from a total of 12 soaps broadcast during the 1990–91 season and a high of 19 in the 1969–70 ...

  5. Search for Tomorrow - Wikipedia

    en.wikipedia.org/wiki/Search_for_Tomorrow

    Search for Tomorrow is an American television soap opera.It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. [1]Set in the fictional town of Henderson in an unspecified state, the show focuses primarily on the character of Joanne "Jo" Gardner, portrayed by Mary Stuart for the entire run of the series.

  6. WVLT-TV - Wikipedia

    en.wikipedia.org/wiki/WVLT-TV

    In 1997, as part of the WVLT-TV relaunch, channel 8 boosted its news staff from 10 to 55 people and reinstated weeknight 11 p.m. and weekend newscasts; it also added an hour-long morning newscast. At the time, the outgoing WKXT-TV newscasts captured just four percent of the 6 p.m. audience, compared with 22 percent for WATE and 45 percent tuned ...

  7. Colgate-Palmolive - Wikipedia

    en.wikipedia.org/wiki/Colgate-Palmolive

    P&G continued sponsoring several soap operas on all three networks until its last show As the World Turns was canceled in September 2010. George Henry Lesch , president, CEO , and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.

  8. Procter & Gamble - Wikipedia

    en.wikipedia.org/wiki/Procter_&_Gamble

    In the 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas. [13] In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010. [14]

  9. Ivory (soap) - Wikipedia

    en.wikipedia.org/wiki/Ivory_(soap)

    In October 1992, Procter & Gamble market-tested a new Ivory formula, a "skin care bar" that would address customer complaints about dryness but would not float like the original. [8] In October 2001, P&G tested the sinking bar soap as part of an advertising campaign in the United States, in a six-month plan to release 1,051 soap bars that sink ...