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As opposed to negative stereotypes, positive stereotypes represent a "positive" evaluation of a group that typically signals an advantage over another group. [2] As such, positive stereotypes may be considered a form of compliment or praise. [3] However, positive stereotypes can have a positive or negative effect on targets of positive stereotypes.
Consumers use stereotypes as a resource to help inform their choices because stereotypes are socially shared and provide information about social groups based on easily identified qualities (e.g., race, gender), they may prove useful in inferring the preferences and anticipating the behavior of one's consumption partner.
Advertisers use stereotypes to provide familiarity to a viewer, but pose the risk of generalizing and misrepresenting groups of people to a large audience. [8] A debate has existed historically around using stereotypes in advertising, but can be simplified by the "mirror" vs. "mold" argument coined by Pollay in 1986. [9]
Stereotypes can affect self-evaluations and lead to self-stereotyping. [ 8 ] [ 114 ] For instance, Correll (2001, 2004) found that specific stereotypes (e.g., the stereotype that women have lower mathematical ability) affect women's and men's evaluations of their abilities (e.g., in math and science), such that men assess their own task ability ...
An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. [1]Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. [2]
This demonstrates how media depiction of stereotypes can lead directly to prejudice. This is consequential because it can affect not only inter-group interactions, but the self-identity of the “negative group” (see: Self-fulfilling prophecy). Psychological research has shown that the stereotype associated simply with one’s name can cause ...
Although much of the research on stereotype threat has examined the effects of coping with negative stereotype on academic performance, recently there has been an emphasis on how coping with stereotype threat could "spillover" to dampen self-control and thereby affect a much broader category of behaviors, even in non-stereotyped domains. [78]
Daniel J. Hopkins presented the idea that local conditions within a community or in other words changes in local immigrant demographics can affect the attitudes of people on immigrants. This can include the stereotyping of immigrants and/or a development of pro or anti-immigrant ideas.