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Around the time of the June 2023 release, McDonald's paid Fandom to replace the Grimace page on the McDonald's Wiki with an advertisement promoting the Grimace Shake and other pieces of Grimace media, such as the video game. [27] Nathan Steinmetz, who wrote the original Grimace article, said that the move disrupted editorial independence. [28]
Grimace's Birthday was commissioned by Wieden+Kennedy on behalf of McDonald's and produced and directed by Brooklyn-based studio Krool Toys, founded by Tia Chinai and Stefan Cohen. [3] The game was released as a promotional tool to coincide with the release of the Grimace Shake and the limited-edition Grimace Birthday Meal.
Grimace's "birthday", which is celebrated on June 12, has come and gone, but his milkshake still remains unseen. Last year, McDonald's introduced the Grimace Shake for the character's birthday.
In addition to adding a special meal for the birthday blob to the menu, the company launched a video game in which Grimace travels around the world rounding up his pals to cut his birthday cake.
When is the Grimace shake coming back? While Canadian Grimace celebrates his birthday in May, last year the American version celebrated his birthday with the shake beginning June 12.
Krool Toys was founded in 2020 by Stefan Cohen and Tia Chinai. Originally concentrating on music marketing campaigns by creating custom video games, toys and other collectables for musicians, they have expanded to working with multinational fast food retailers, fashion brands, as well as releasing their own collection of branded merchandise.
The Grimace Shake went viral on TikTok, but this year is looking a little less plum-colored, leaving fans wondering if the Grimace Birthday Shake is truly part of the restaurant’s ever-expanding ...
eCrew Development Program (eCDP, Japanese: クルトレ eCDP), known unofficially as the McDonald's Training Game, is an educational video game created by McDonald's. Released for the Nintendo DS in 2010 [ 2 ] internally within the Japanese division of McDonald's, it was only ever distributed to the company's own restaurants domestically, and ...
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