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Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit [ 5 ] [ 2 ] as well as a lightweight waffle-like fabric with the advertising slogan , "Next to ...
Also in the 1990s, VF would acquire the Bulwark Apparel brand. [6] In the early 2000s, VF's acquisitions included The North Face and Eastpak in 2000; [9] and Kipling, [10] Napapijri, and Vans in 2004. The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11]
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Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006. [ 1 ] [ 2 ] [ 3 ] Founded in 1902, the company produced team uniforms for a wide range of sports, such as American football , basketball , baseball , softball , and volleyball .
The contract also stipulated that the company held the exclusive right to manufacture and market replicas of major league uniforms, T-shirts and shorts. This put the company in an advantageous position in relation to its main rival, Champion, Inc. , the supplier of uniforms to the NBA teams.
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