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Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [ 4 ] [ 5 ] The platform is used for keyword research , competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [ 6 ]
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. [3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. [4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. [5]
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