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From the outset, researchers tended to identify two strands of historical research; the history of marketing practice [53] and the history of marketing thought which was fundamentally concerned with the rise of marketing education and dissecting the way that marketing was taught and studied. [6] [54] Early historical studies were primarily ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
While the concepts of Bayesian statistics are thought to date back to 1763, marketers' exposure to the concepts are relatively recent, dating from 1959. [2] Subsequently, many books [5] [6] [7] and articles [8] [9] have been written about the application of Bayesian statistics to marketing decision-making and market research.
Hal Varian presented three models of security using the metaphor of the height of walls around a town to show security as a normal good, public good, or good with externalities. Free riding is the end result, in any case. Lawrence A. Gordon and Martin P. Loeb wrote the "Economics of Information Security Investment". [1]
In 2011, the Danish National It and Telecom Agency published a discussion paper in which they argued that privacy by design is a key goal for creating digital security models, by extending the concept to "Security by Design". The objective is to balance anonymity and surveillance by eliminating identification as much as possible. [48]
The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.