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Interest in a Kellogg's-themed attraction grew after the company ceased conducting tours at its nearby production facility in 1986. [1] The roadside attraction broke ground on December 19, 1996. Billed as a museum and designed to look like a turn-of-the-20th-century industrial factory, the attraction was opened at 171 West Michigan Avenue in ...
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
The Battle Creek Sanitarium was a world-renowned health resort in Battle Creek, Michigan, United States. [3] It started in 1866 on health principles advocated by the Seventh-day Adventist Church and from 1876 to 1943 was managed by Dr. John Harvey Kellogg .
WK Kellogg Co plans to invest at least $44 million in Battle Creek, retaining hundreds of jobs and positioning the company for future growth locally.
Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. [93] Kellogg's is currently the title sponsor of three college football bowl games.
WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
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The foundation also sponsored the Fitter Families Campaign from 1928 to the late 1930s and funded Battle Creek College. The foundation controlled the Battle Creek Food Company, which in turn served as the major source for Kellogg's eugenics programs, conferences, and Battle Creek College. [3]