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Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm. [2] The word "customerization" is a neologism, defined as the combination of operational customization and marketing customization. [3]
Here is an example of customizing business process in Ahoova ITIL/ITSM/BSM software to demonstrate this concept. Users can customize business processes with Ahoova's web process designer. It takes only three steps to complete business process customization: 1. Draw processes accordingly with tools in Ahoova's web process designer; 2. Define ...
Communication diagrams show much of the same information as sequence diagrams, but because of how the information is presented, some of it is easier to find in one diagram than the other. Communication diagrams show which elements each one interacts with better, but sequence diagrams show the order in which the interactions take place more clearly.
CRM systems for eCommerce focus on marketing automation tasks such as cart rescue, re-engaging users with email, and personalization. Customer-centric relationship management (CCRM) is a nascent sub-discipline that focuses on customer preferences instead of customer leverage.
With explicit personalization, the web page (or information system) is changed by the user using the features provided by the system. Hybrid personalization combines the above two approaches to leverage both explicit user actions on the system and implicit data. Web personalization can be linked to the notion of adaptive hypermedia (AH). The ...
Process view: The process view deals with the dynamic aspects of the system, explains the system processes and how they communicate, and focuses on the run time behavior of the system. The process view addresses concurrency, distribution, integrator, performance, and scalability, etc. UML diagrams to represent process view include the sequence ...
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Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [4]