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  2. Lookalike audience - Wikipedia

    en.wikipedia.org/wiki/Lookalike_audience

    A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]

  3. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Example of targeting in an online ad system. Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook has developed targeting technology that allows advertisements to reach a specific audience. This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager , an advertiser is provided with a set of characteristics that will define their target market.

  5. Hypertargeting - Wikipedia

    en.wikipedia.org/wiki/Hypertargeting

    Facebook, a popular social network, offers an ad targeting service through their Social Ads platform. Ads can be hypertargeted to users based on keywords from their profiles, pages they're fans of, events they responded to, or applications used. Some of these examples involve the use of behavioral targeting. [4]

  6. Facebook data harvesting: what you need to know - AOL

    www.aol.com/news/facebook-data-harvesting-know...

    In the wake of the Cambridge Analytica scandal, Facebook users seek answers on how their data is scraped and targeted.

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  8. Behavioral retargeting - Wikipedia

    en.wikipedia.org/wiki/Behavioral_retargeting

    Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour.

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