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  2. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

  3. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Google_Lighthouse

    It can be run against any web page, public or, requiring authentication. Lighthouse audits performance , accessibility , and search engine optimization factors of web pages , [ 1 ] [ 2 ] [ 3 ] this is the major difference from Google PageSpeed , Lighthouse provides more detail information.

  4. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    A subset of the field data metrics, Core Web Vitals, are critical for a good user experience. These include LCP, INP, and CLS. PSI analyzes these metrics to determine if a page meets the Core Web Vitals assessment criteria. These are also used as a SEO ranking signal. Lab Diagnostics. PSI uses Lighthouse to analyze a web page in a simulated ...

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Provide Keywords used for websites – useful for competitive analysis. Limitations of Google Ads Keyword Planner: Hides long tail keywords' data as the tool is made for Google Ads and not for SEO purposes. Keywords generated by the device may not produce good results as the tool is targeted towards advertisers and not SEO.

  7. 11 Best Free Website Builders - AOL

    www.aol.com/finance/11-best-free-website...

    The free plan provides 500 MB of storage, free SSL security and SEO resources for the users. Weebly is especially good when you will be using your website to sell goods online .

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