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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product.
English: This file is a scan of the Microwriter sales brochure. Date: 1 January 1985: Source: Scan of a paper sales brochure. Author:
Many people believe that shopping at wholesale clubs like Costco can save money on groceries and more. But is it really true? Learn More: What $100 in Groceries at Costco Will Cost You at Walmart...
Unsolicited proposals are generic marketing brochures used to introduce a product or service to a prospective customer. They are often used as "leave-behinds" at the end of initial meetings with or customers or "give-aways" at trade shows or other public meetings. They are not designed to close a sale, just introduce the possibility of a sale. [5]
Retailers including Target and Walmart are stocking shelves with more toys and gifts such as Barbies that cost less than $10 this holiday season, a strategy aimed at attracting cash-strapped shoppers.
At a key turning point in his '80s stardom, Rob Lowe set his sights beyond the silver screen — into the choppy waters of yacht rock. While discussing the genre with Bill Simmons, executive ...
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