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In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...
Microsoft Word is a word processing program developed by Microsoft.It was first released on October 25, 1983, [12] under the name Multi-Tool Word for Xenix systems. [13] [14] [15] Subsequent versions were later written for several other platforms including: IBM PCs running DOS (1983), Apple Macintosh running the Classic Mac OS (1985), AT&T UNIX PC (1985), Atari ST (1988), OS/2 (1989 ...
marketing plan; operations plan; management summary; financial plan; achievements and milestones; Typical questions addressed by a business plan for a start-up venture [16] What problem does the company's product or service solve? What niche will it fill? What is the company's solution to the problem?
If a proposal is still in the early formative stages and it is desired to gather creative suggestions from others on what purpose and direction such a proposal should have, one may wish to temporarily use the {{Brainstorming}} header template, and later use {{Draft proposal}} when these matters are clearer.
Within the context of venture capital financing, a term sheet typically includes conditions for financing a startup company.The key offering terms in such a term sheet include (a) amount raised, (b) price per share, (c) pre-money valuation, (d) liquidation preference, (e) voting rights, (f) anti-dilution provisions, and (g) registration rights.
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A straw-man (or straw-dog or straw-person) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture.
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