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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

3. Unique selling proposition - Wikipedia

   en.wikipedia.org/wiki/Unique_selling_proposition

   In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

4. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

5. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   The first conversion point is the marketing-qualified lead (MQL), a potential customer whose interest, such as a Contact Us form or a demo request, has been reviewed by the company's marketing team. [7] If this rate grows over time, you are doing a better job targeting your customer base and converting them to be interested in engaging.

6. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

7. SOSTAC - Wikipedia

   en.wikipedia.org/wiki/SOSTAC

   SOSTAC is a marketing model developed by PR Smith in the 1990s [1] [2] [3] and later formalized in his 1998 book Marketing Communications, [1] the subsequent series of SOSTAC Guides to your Perfect Plan (2011) [4] and the SOSTAC Guide to your Perfect Digital Marketing Plan (2020).