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  2. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  3. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

  4. Business letter - Wikipedia

    en.wikipedia.org/wiki/Business_letter

    Business letters can have many types of content, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a ...

  5. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    For example, a customer provides architectural blueprints for contractors to bid on. These proposals can be lengthy but most of the length comes from cost-estimating data and detailed schedules. [1] Request for information (RFI) Sometimes before a customer issues an RFP or RFQ or IFB, the customer will issue a Request for Information (RFI). The ...

  6. Term sheet - Wikipedia

    en.wikipedia.org/wiki/Term_sheet

    The difference between the two is slight and mostly a matter of style: an LOI is typically written in letter form and focuses on the parties' intentions; a term sheet skips most of the formalities and lists deal terms in bullet-point or similar format. There is an implication that an LOI only refers to the final form.

  7. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other ...

  9. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...

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