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In September 2007, the company raised its prices by $0.0099 (from 99 cents to 99.99 cents), marking the first increase in the history of the franchise—to combat "dramatically rising costs and inflation." [11] [12] The store carries some items which are over the .9999 price point; such as $1.99 and $2.99.
The total cost of purchased items is then rounded up or down to, for example, the nearest 0.05. This may have an effect on future just-below pricing, especially at small retail outlets where single-item purchases are more common, encouraging vendors to price with .98 and .99 endings, which are rounded up when .05 is the smallest denomination ...
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related to: candles that cost 9.99 in pounds store locations nycdoorcountycandle.com has been visited by 10K+ users in the past month
candlewic.com has been visited by 10K+ users in the past month