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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
MCA's lawyers also cited the earlier Bild Lilli doll – a German adult novelty toy which served as the basis for the original Barbie dolls – in their defense against Mattel's claims that Aqua sexualized the doll. [7] MCA moved to dismiss Mattel's complaint for failure to state a claim, which the Central District of California granted. Mattel ...
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Three months after the release of the dolls, Mattel pulled the doll and replaced it with a new version that didn’t speak the controversial line. Earring Magic Ken, 1993 Lifespan: Six months
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Mattel introduced the Barbie in 1964 with the intention of creating a character that portrayed a girl’s journey through puberty by giving the doll the ability to grow breasts.
Novi Stars had been revealed in July 2012 by MGA Entertainment deeming the dolls 'cosmic themed' and were to be shelved in the same month. [2] Their popularity had also been extended through the use of releasing webisodes, showing how the main line of dolls were assimilating to life on Earth, the webisode's released from 30 August-27 December 2012.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Latina), Cloe (White), Jade (East Asian), and Sasha (Black).