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Comparisons of election campaign communication can either be conducted by one team looking at different countries (leading to theoretical diversity) or by scholars compiling case studies and drawing conclusions from them. Drawing conclusions from a compilation of case studies can lead to methodological problems. [65]
The biggest difference in success on social media was seen on Twitter, for example, Romney's campaign team had 1 tweet per day while Obama's campaign team published 29 tweets, 17 on @BarackObama the account focused on his presidency and 12 on his campaign account. [21] On Twitter 3% of Obama's 490 tweets were retweets whereas Romney only ...
Internet activism and, specifically, social networking has been instrumental in organizing many of the 2009 Iranian election protests. [1] Online sites have been uploading amateur pictures and video, and Twitter, Facebook, and blogs have been places for protesters to gather and exchange information. [1]
A study conducted by Sounman Hong [13] found that in the case of politicians utilizing social media and whether its use would increase on their individual weighing up on the consequences and if they would be largely positive or negative found that in the case of backbenchers, 'underdogs' and opposition it was likely to increase in order to gain ...
The Trump campaign made extensive use of social media platforms, notably Twitter, to reach voters. Unlike other candidates, Trump's Twitter and Facebook posts linked to news media rather than the campaign site as part of his strategy to emphasize media appearance over volunteers and donations. [9]
The case eventually led to a non-financial settlement with the Federal Trade Commission by Twitter. [38] On July 4, 2011, Obama was the subject of a death hoax on Twitter when Fox News' Politics Twitter account (@foxnewspolitics) was hacked. Initially, the hackers started their hoax messages with @BarackObama, thus only making the message ...
#MMIW Missing and Murdered Indigenous Women was created over ten years ago by the Sisters in Spirit group and Native Women's Association in Canada, where research began towards the violence against Indigenous women. This campaign has moved into the United States and has become a worldwide movement for Indigenous cultures.
The campaign techniques can be applied or adapted to different extents. [1] Since the concept was established in the 1970s and 80s, many recent studies have criticized and disproved the idea, because it neglects the different adaptations and variations of election campaigns between countries.