enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...

  3. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    For example, if a counterargument states that renewable energy is too expensive, the writer could counter this by citing the declining costs of solar technology and its long-term savings. [3] Each counterargument can be presented in a separate paragraph or integrated within the main points to show a balanced perspective.

  5. Behavioral communication - Wikipedia

    en.wikipedia.org/wiki/Behavioral_communication

    Individuals engaging in assertive communication convey open and receptive body language with upright posture and relaxed movements. [6] Assertive communicators have a clear tone of voice and make appropriate eye contact. [6] Assertive communicators typically feel more confident and self-respecting while engaging in this type of communication. [7]

  6. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    One example of this is a "dummy advertising vehicle test," in which a test Television Advertisement is shown with control ads in a controlled environment designed to simulate a commercial break on television. The test ad is embedded alongside either directly competitive advertising, or ads from non-competing product categories, depending on the ...

  7. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns. Oversimplification

  9. Newspaper display advertising - Wikipedia

    en.wikipedia.org/wiki/Newspaper_display_advertising

    In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.