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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    By focusing on improving site flow, online customer service channels, and the online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . [2] Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving ...

  3. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The gamification of customer service environments includes providing elements found in games like rewards and bonus points to customer service representatives as a method of feedback for a job well done. [46] Gamification tools can motivate agents by tapping into their desire for rewards, recognition, achievements, and competition. [47]

  5. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Use proven tools, the "7Cs", to support the framework. The key tools are: content, customization, customer care, communication, community, connectivity, and convenience. Integrate the online and offline customer experience. In fact, companies can enhance the virtual customer experience through consistent links with the offline world.

  6. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and ...

  7. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts. [2]

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