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  2. NUVI - Wikipedia

    en.wikipedia.org/wiki/NUVI

    Nuvi is a software and marketing services company that develops a SaaS customer experience management [broken anchor] (CXM) and social media marketing platform. The Nuvi platform has eight tools: Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture.

  3. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful ...

  4. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot Marketing Hub integrates customer relationship and social media management, [50] campaign automation, and email marketing. [51] Usability features were added to the marketing tool in 2020. [52] As of 2021, there are four service tiers (Free, Starter, Professional, and Enterprise).

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13]

  6. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...

  7. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    It consists of information technology, marketing data, systems tools, and modeling capabilities that enable it to provide predicted outcomes from different scenarios and marketing strategies. [ 1 ] [ 2 ] MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors.

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