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The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
This is a starting point for collating free, web-based resources available to editors, as well as indexes to help point to sources. Please feel free to add new resources with a URL to the site, and a brief description. Don't worry too much about presentation or organization, this is just a draft. Add new headings as needed.
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The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing ).
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