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Old logo. Great American Cookie Co. was founded by future CEO Michael J. Coles and partner Arthur Karp, who each invested $4,000 to develop a business selling cookies on the strength of a family recipe passed on to Karp's wife. [1] That same year the first store opened in Atlanta's Perimeter Mall. [2]
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In the 1960s, Coles sponsored a general knowledge quiz show, Coles £3000 Question (later Coles $6000 Question and Coles $7000 Question) which aired on Channel 7. [9] In 2010, Coles launched a new sub-slogan, "Down Down, Prices Are Down", featuring a large red cartoon hand pointing downwards to symbolise the chain's low-price policy.
A further three stores were opened between 1992 and the sale to Coles and its reincarnation into a Western Australian version of Coles' South Australian-based budget brand Bi-Lo in 1996, with the introduction of Bi-Lo branded products and the well-recognised Newmart tick logo rejigged to match Bi-Lo's yellow logo, among other things being ...