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Schemes (from the Greek schēma, 'form or shape') are figures of speech that change the ordinary or expected pattern of words. For example, the phrase, "John, my best friend" uses the scheme known as apposition. Tropes (from Greek trepein, 'to turn') change the general meaning of words. An example of a trope is irony, which is the use of words ...
Tasks that have the greatest positive effect for the least effort, used when promoting new projects to show the advantages. [1] Lay-off Redundancies on a large scale Learnings Acquired knowledge after an action/actions or process/processes has been completed Nesting: Processes within processes Off the shelf
An idiom is an expression that has a figurative meaning often related, but different from the literal meaning of the phrase. Example: You should keep your eye out for him. A pun is an expression intended for a humorous or rhetorical effect by exploiting different meanings of words. Example: I wondered why the ball was getting bigger. Then it ...
Corporate speak is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words; abbreviations; euphemisms; and acronyms.
Einstein effect (disambiguation), several different effects in physics; Einstein–de Haas effect (science) Electro-optic effect (nonlinear optics) Electrocaloric effect (cooling technology) (heat pumps) Electron-cloud effect (particle accelerators) (physics) Electroviscous effects (colloid chemistry) (surface chemistry)
Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental ...
Anadiplosis – repeating the last word of one clause or phrase to begin the next. Analogy – the use of a similar or parallel case or example to reason or argue a point. Anaphora – a succession of sentences beginning with the same word or group of words. Anastrophe – inversion of the natural word order.
Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [1]