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  2. Quizlet - Wikipedia

    en.wikipedia.org/wiki/Quizlet

    Also in 2016, Quizlet launched "Quizlet Live", a real-time online matching game where teams compete to answer all 12 questions correctly without an incorrect answer along the way. [15] In 2017, Quizlet created a premium offering called "Quizlet Go" (later renamed "Quizlet Plus"), with additional features available for paid subscribers.

  3. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Test items generally encompass three primary components: Item stem: This represents the question, statement, or task presented. Answer format: The manner in which the respondent provides an answer, including options for multiple-choice questions. Evaluation criteria: The criteria used to assess and score the response.

  4. Multiple choice - Wikipedia

    en.wikipedia.org/wiki/Multiple_choice

    A multiple choice question, with days of the week as potential answers. Multiple choice (MC), [1] objective response or MCQ(for multiple choice question) is a form of an objective assessment in which respondents are asked to select only the correct answer from the choices offered as a list.

  5. Quantitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_marketing...

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

  6. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Double jeopardy (marketing) Double loop marketing; Emotional branding; Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation ...

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.

  8. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [ 1 ] In Japan, advertising slogans are called catch copy ( キャッチコピー , kyatchi kopī ) or catchphrase ( キャッチフレーズ , kyatchi furēzu ) .

  9. Cognitive pretesting - Wikipedia

    en.wikipedia.org/wiki/Cognitive_pretesting

    make sure that the test or interview is understandable; address any problems the participants may have had with the test; measure participants attention and curiosity to the questions; measure the scale of answers (Ex: is the whole scale being used, or do answers vary too much) assess question order and other context effects; problems with the ...

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