Search results
Results from the WOW.Com Content Network
A Theory of Achievement Motivation, By John William Atkinson and Norman T. Feather, Volume 6, Wiley, (1966), Krieger Pub Co (June 1, 1974), ISBN 0-88275-166-2; Motivation and Achievement, By John William Atkinson and Joel O. Raynor, Winston; [distributed by Halsted Press Division, New York] (1974) ISBN 0-470-03626-5, ISBN 978-0-470-03626-6
S. Schwarzkopf and R. Gries (eds), Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture, UK, Palgrave Macmillan. 2010 DOI: 10.1057/9780230293946; K. Parkin, "The Sex of Food and Ernest Dichter: The Illusion of Inevitability." Advertising & Society Review 5(2) 2004.
Theory X and Theory Y are theories of human work motivation and management. They were created by Douglas McGregor while he was working at the MIT Sloan School of Management in the 1950s, and developed further in the 1960s. [1] McGregor's work was rooted in motivation theory alongside the works of Abraham Maslow, who created the hierarchy of needs.
Achievement motivation can be measured by The Achievement Motivation Inventory, which is based on this theory and assesses three factors (in 17 separated scales) relevant to vocational and professional success. This motivation has repeatedly been linked with adaptive motivational patterns, including working hard, a willingness to pick learning ...
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator" , found that those in top management positions had a high need for power and a low need for affiliation.
The hypothesis is an attempted explanation of social stratification, based on the idea of "functional necessity".Davis and Moore argue that the most difficult jobs in any society are the most necessary and require the highest rewards and compensation to sufficiently motivate individuals to fill them.
A performance goal is a goal focused on gaining favorable judgement or avoiding unfavorable judgements by others. Performance goals focuses on ensuring that one's performance is noticeably superior to others. This motivation to outperform others is what enables the person to strive for more achievement in and outside of school and work as well.
In 1938, the American psychologist Henry Murray developed a system of needs as part of his theory of personality, which he named personology.Murray argued that everyone had a set of universal basic needs, with individual differences among these needs leading to the uniqueness of personality through varying dispositional tendencies for each need; in other words, a specific need is more ...