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A Theory of Achievement Motivation, By John William Atkinson and Norman T. Feather, Volume 6, Wiley, (1966), Krieger Pub Co (June 1, 1974), ISBN 0-88275-166-2; Motivation and Achievement, By John William Atkinson and Joel O. Raynor, Winston; [distributed by Halsted Press Division, New York] (1974) ISBN 0-470-03626-5, ISBN 978-0-470-03626-6
S. Schwarzkopf and R. Gries (eds), Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture, UK, Palgrave Macmillan. 2010 DOI: 10.1057/9780230293946; K. Parkin, "The Sex of Food and Ernest Dichter: The Illusion of Inevitability." Advertising & Society Review 5(2) 2004.
Motivation towards Achievement and Success [10] (formerly Masculinity vs. femininity). MAS: In this dimension, masculinity is defined as "a preference in society for achievement, heroism, assertiveness, and material rewards for success." Its counterpart represents "a preference for cooperation, modesty, caring for the weak, and quality of life."
Maslow proposed his hierarchy of needs in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]
Theory X and Theory Y are theories of human work motivation and management. They were created by Douglas McGregor while he was working at the MIT Sloan School of Management in the 1950s, and developed further in the 1960s. [1] McGregor's work was rooted in motivation theory alongside the works of Abraham Maslow, who created the hierarchy of needs.
Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
The theory states an individual's motivation for a task can be derived with the following formula (in its simplest form): = where , the desire for a particular outcome, or self-efficacy is the probability of success, is the reward associated with the outcome, is the individual’s sensitivity to delay and is the time to complete that task.
Edwin A. Locke (born May 15, 1938) is an American psychologist and a pioneer in goal-setting theory.He is a retired Dean's Professor of Motivation and Leadership at the Robert H. Smith School of Business at the University of Maryland, College Park.