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In 1957, Woolworths began to diversify from variety retailing when it opened its first food store at Dee Why, Sydney. [8] The company further diversified in 1960, opening it first purpose-built supermarket at Warrawong, [9] purchasing the Rockmans chain of women's clothing stores [10] and commencing selling liquor at some outlets.
In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
Woolworth Canada was eventually renamed Venator Group Canada in 1998 and finally Foot Locker Canada in 2001. [45] Woolworths (United Kingdom) originally was the British unit of F.W. Woolworth, but operated independently as a separate company from 1982, running stores in the UK, Isle of Man, Jersey and Guernsey.
Woolworths Food Retail includes Woolworths Supermarkets and Metro Woolworths Supermarkets – The company's premier supermarket chain, which operates in every Australian state and territory. The supermarkets are often colloquially known as "Woolies" and have used the slogan 'The Fresh Food People' since 1987.
Divisions and namesakes of the American F. W. Woolworth Company, and divisions of Woolworths Group (Australia).. Similar namesake companies in South Africa and Australia were legally named after the Woolworth company as permitted by the trademark laws of the period, but never had any financial connection to the original F. W. Woolworth Company.
Flemings was a chain of discount supermarkets in Sydney, Australia and surrounding areas. The first Flemings stores were opened in 1930 by Jim Fleming Sr. and George Fleming. They initially traded under the name "E.L. Lakin". Following World War II, the name changed to "Fleming's Fabulous Food Stores" and there were 100 stores. [1]
In 2001, Woolworths began operating mini-supermarkets at 17 Gull New Zealand stores. [14] By 2002, Woolworths New Zealand consisted of 83 supermarkets branded as Woolworths, Big Fresh and Price Chopper. It was the country's third-largest supermarket group, with a market share of about 20%. [15]
Woolworths Metro, styled as simply Metro, is a subsidiary chain of small retail stores owned and operated by Woolworths Supermarkets in Australia. Metro specialises in "grab and go" food, ready made meals , beverages and other goods, as well as a range of in-demand local and imported products.
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