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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
The company sold a variety of products, including greeting cards, stationery, gift wrap, specialty gifts, jewelry, customized invitations, and other paper products. [5] [6] [7] It was one of the largest greeting card retailers in the United States. [8] [9] The Papyrus products rights are owned by American Greetings. [10]
In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
Denise Holly Hobbie (née Ulinskas; [1]: 102 born 1944) is an American writer, watercolorist [2]: 127 and illustrator. [3] She is best known for creating the American Greetings character which, originally unnamed, is now also called Holly Hobbie.
Twisted Whiskers is a design for greeting cards developed and licensed by American Greetings and Corus Entertainment created by Terrill Bohlar since 2001. It includes digitally modified photos of animals, creating a caricature. The series includes greeting cards, gift items, wrapping paper, notepads and holiday items.
The brothers eventually retired from the book store and moved to Massachusetts to focus on the greeting cards. [1] At first the company was located at 1000 Washington Street in Boston's South End neighborhood. [1] Needing more space, the company built a new facility on Rustcraft Road in nearby Dedham, Massachusetts in 1954.