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As an example, a clothesline and a clothes dryer machine have almost identical purpose The occasion of the product refers to when, where and how it is used. Products that are used in similar occasions will have a higher degree of substitutability. As an example, orange juice and coffee can be used for the same occasion (i.e. breakfast).
Written by Michael E. Porter, a leading authority on competitive strategy and head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark R. Kramer, of the Kennedy School at Harvard University and co-founder of FSG, [3] the article provides insights and relevant examples of companies that have developed deep ...
Michael Eugene Porter (born May 23, 1947) [2] is an American businessman and professor at Harvard Business School.He was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy.
Changes in a competitor's advertising message can reveal new product offerings, new production processes, a new branding strategy, a new positioning strategy, a new segmentation strategy, line extensions and contractions, problems with previous positions, insights from recent marketing or product research, a new strategic direction, a new ...
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.
Harvard Business Review began in 1922 [6] as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man. It ...
The business school pioneered the development of the case method of teaching, drawing inspiration from this approach to legal education at Harvard. Cases are typically descriptions of real events in organizations. Students are positioned as managers and are presented with problems which they need to analyze and provide recommendations on. [6]
Marco Iansiti is a professor at the Harvard Business School, whose primary research interest is technology and operations strategy and the management of innovation. [1] He is the David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit, and chairs the Digital Initiative.